P.U.R.E. Genius

With PrimaLoft® P.U.R.E.™ technology, PrimaLoft has transformed the manufacturing of synthetic insulation to drastically reduce the carbon emissions produced during the process. For decades, insulation manufacturing methods have relied on fossil fuels like coal and natural gas. We identified this as the biggest culprit of carbon emissions in the traditional methods used throughout the industry. With our P.U.R.E. manufacturing technology, we've significantly improved the energy efficiency of this process, resulting in carbon savings of up to 70%. This first-of-its-kind disruption represents another leap forward in our commitment to being Relentlessly Responsible™.

Converting production of PrimaLoft® insulation to P.U.R.E. manufacturing technology results in...

Pure tech
Pure tech
Pure tech
Pure tech

*Calculations based on single-year production of 100gsm PrimaLoft® Black Insulation. Calculations verified by independent third-party, SGS North America, Inc.

Why P.U.R.E.?

“To push the boundaries of what’s possible within sustainability with carbon footprint and energy reduction, that’s the next frontier.” SVP of Global Sales, Chris Humphris

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